We also nine tips and some high-level strategies you can use to make your after-sales service exceptional. Most companies aren’t trying to pull the rug out from under their customers after the sale. Often, businesses end up paying more attention to prospective customers because they want to grow the customer base.


Most of the after meaning of after sales service support will be handled in the shops. From these sources we had $1000; and with this sum the book might have been published in a cheap form, relying upon after sales to meet any deficiency. Carry out the entire hiring process and improve your team’srecruitment efficiency with ourHR management system.

Back-up services and facilities provided by the suppliers of goods and services to their customers. After-sales service can include free maintenance and repairs, a telephone service for dealing with customers’ queries, and an express PARTS delivery service. An after-sales service is an important part of the MARKETING MIX, serving to enhance customer loyalty and provide valuable feedback about its goods and services. A loyalty program generally offers perks, gifts or discounts to customers in return for making repeat purchases. Generating a loyal customer base is an effective strategy to generate revenue and new leads through better word-of-mouth referrals.

Brand-loyal customers believe that a certain brand delivers both higher quality and better service than any competitor—and the price does not matter. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy. Decrease Negative Publicity- A single unhappy customer can affect the Goodwill of a company.

Understanding After-Sales Service Support

Hence, firms constantly try to find out ways and means to retain their existing customers and obtain new customers. One of these ways is to provide after sales service to customers. It’s natural to court your customers when you need their business. Instead, spend just as much time making your new customers have a great experience. The investment will pay off in customer loyalty and referrals. Thank you notes are small tokens of appreciation that can influence the customer experience after the sale.

E-mails should be readable not only in desktop browsers but also in mobile versions. Customers also appreciate information about order completion and shipment of the package. Profolus operates as a media and publication unit of Esploro Company. At the heart of our business is a pronounced commitment to empower business, organizations, and individuals through our informative contents. Although no one recommends selling all the time, but you may describe any promotions or sales you’re running. This will help customers feel secure when using your products, not obsolete and keep up with the latest social trends and needs.


Note that the examples discussed below also pertain to specific after-sales tactics and activates. They collectively form part of a strategy aimed making products attractive to the customers. In addition, some of these examples overlap with examples of value-added services. If you are looking for an effective sales management system combined with customer service, Sapo is definitely software that every business owner can’t miss.

Five Reasons Why People Visit Your Website

The company boasts the quality of its products and to prove this, provides after-sales support in the form ofThe Got Your Bak™ Lifetime Guaranteescheme. CombiQuip’s team of experts provide excellent after-sales service, offering … The after-sales service encompasses technical phone support in … Pro-active after sales service offerings should be created and individualized, depending on the customer characteristics and workload of the after salesservice channels. Sufficient integration of information resources and operational data is …

In fact, good after sales service adds to the brand equity of a company. After salesservice is equally important as the main product and packaging. The map shown above gives the frequency of use of the term «after-sales service» in the different countries. In the dictionary is service to customers who have bought a product. After sales service is an important part of non-price competition often found in oligopoly. After sales service can be a way to encourage people to buy the product in the first place; it can be used to justify a higher price for the good.

Instead of taking a «buyer-beware» attitude and leaving your new customer to deal with the issue, it’s important to take a proactive approach. By being available to support new customers you can turn their experience around and end up with a loyal customer. Now that you have a grasp on how to deliver stellar after-sales service, let’s look at some examples of companies that are doing it right. Personalization isn’t just preferred, it’s expected, especially after the sale.

The rise of competition in every industry has resulted in the rise of various types of after-sales services that are both customer and niche specific. Here are some examples of the best after-sales services offered by top brands. The business offers all these services to reaffirm to customers that their decision to rely on the brand is justified and that they should stick with the brand for the long term. The graph expresses the annual evolution of the frequency of use of the word «after-sales service» during the past 500 years. Its implementation is based on analysing how often the term «after-sales service» appears in digitalised printed sources in English between the year 1500 and the present day. Reliable service, pleasant atmosphere in contact with the seller, efficient shipping – these are no longer distinctive features, but an absolute must-have that modern customers demand.

In the case of industrial machinery, this is a very crucial part. Even in case of surgical equipment’s which are used in the operation theatres, it is very essential that the doctor has to get trained on the machine. Organizations like St Jude’s, Medtronic, etc. ensure they provide training to the end users or doctors in their case effectively.

Search Terms

Thus, when people pay extra money for it, they do so to have the fewest manual settings, receive regular updates, and have access to countless tools. The exchange policies must be transparent and in favor of the customer. The customer who comes for an exchange should be given the same treatment as was given to him when he came for the first time.

  • Usually, furniture, air conditioner, cooler, ceiling fans require technical support and assistance to fix it.
  • Likewise, it can be beneficial to invite your customers to share their positive experiences or post reviews and stories on your social media or website.
  • As we’ve seen, after-sales service is crucial if you want to keep your customers happy and increase customer retention.
  • Business is my passion and i have established myself in multiple industries with a focus on sustainable growth.

If you provide great after-sales service, your satisfied customers will bring in more business through positive word-of-mouth referrals. In one after-sales service example, a new learning platform could provide excellent after-sales service by sending a personalized follow-up email to see how setup is going. They could offer a demo walkthrough or use automated solutions to help customers get started. They could also send out an email drip campaign teaching customers how to get the most out of their new platform. In this article, we’ll explain what after-sales service is and how you can use it to drive sales and increase customer loyalty.

As you reach out to your customers and keep them engaged, you’ll find opportunities to seek feedback from them. This will help you to see where your product or service is hitting the mark and where it might be falling short. In these cases, businesses often offer user training as a post-sale service to teach end-users how to handle the product.

Total Quality Management: What TQM Is & Its Impact On Customers

The provision of back-up facilities by a supplier or his agent to a customer after he has purchased the product. After-sales service includes the replacement of faulty products or parts and the repair and maintenance of the product on a regular basis. After-sales service is thus an important part of competitive strategy.

LastPass provides their administrators and end-users with ongoing free training on how to set up their computer security systems. Not only do users get the benefit of a safe password manager, but they also are informed of any new security concerns they should be aware of. This brings a lot of value to the product and improves overall customer satisfaction, even after the sale. E-mail Support- E-Commerce companies have to provide online support via E-mail for any of the product-related queries.

What is after-sales service?

For example, after being sold a bike, after sales service may involve free bike maintenance for a number of weeks. Human touch is at the heart of customer relationships, so schedule follow-up calls to your customers within thirty days of sales. This is more than a useful after-sales service; You can learn key points, good or bad, about your product. Product packaging plays a more important role in consumer decisions than you might think. The packaging of a product conveys many things, from what the product can do for your customers to the values ​​of your company.

The content on MBA Skool has been created for educational & academic purpose only. Konsyse is a digital imprint of Esploro Company and a sister digital imprint of Profolus. We aim to empower our readership by delivering concise informative content.

Providing great after-service sales has a positive impact on the number of customers who are willing to provide referrals. And since 65% of new business leads come from referrals, according to a survey of marketers, it’s critical that your existing customers are happy with your after-sales service. If they aren’t, you’ll see fewer and fewer new leads coming from referrals. After-sales service is the support you give your customers after they’ve purchased your product.

One manifestation of after-sales service is the automation of email notifications. The battle for consumers’ attention is happening right in front of our eyes – we are both witnesses and creators of it, as long as we deal with marketing or e-commerce. However, keep in mind that conversions are not the only measure of our success. The provision of after sales service varies in importance depending on the type of good.

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